Volant Autonomy
Volant is a start-up company creating autonomous flight technology. Working as part of a design team I mostly worked with the animated elements of the identity, bringing the brand elements to life and demonstrating how their complex aerospace technology works to investors and stakeholders.
Naming
These early animations were used to give the client an idea of how each name would look in the context of a brand.
Development
Once a name had been decided I worked alongside other designers to adding motion to our concepts and get the client excited a bout the different routes.
Final Outcome
The final identity drew inspiration from birds' swarms and the murmurations they create. The motion of these murmurations needed to feel organic and smooth but also controlled representing how Volant's technology is safe and reliable.
Investor Video
The Volant team needed a way to effectively communicate to potential investors who they were and how each of their products was working to create the future of flight. The Volant brand murmurs evolved to create clear and concise animated diagrams of each product.
The video was used to win over investors and Volant was awarded £3.7 Million by the UK Government to begin tests of their technology over and around the island of Jersey in 2024.
