Perspective 2022
Perspective is an annual survey report on the role of creativity in tech marketing. For this project, I worked with the team at Shaped By to create and animate various graphics to effectively present the information gathered by the report. Folds and twists were used to evoke the idea of turning over to a new chapter in a post-pandemic world. I lead the animation of this project adding motion to each graphic to reinforce the core idea of the folds and to keep readers engaged as they browse through each chapter.
Charts and Graphs
Each chapter of the report featured its own colours and styles of charts. Helping the reader to know where they are as they progress through and keep the report engaging and exciting.
Social Content
Various social assets were created to launch the report and specific insights were selected for use as content for the rest of the year.
